mksc-topic-selection
Use when choosing or sharpening the research question for a Marketing Science manuscript — testing whether a marketing problem is important AND admits a formal model (structural or analytical), and whether Marketing Science (not JCR/JMR/Management Science) is the right venue.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-topic-selection --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Topic Selection & Venue Fit (mksc-topic-selection) ## When to trigger - You have a marketing phenomenon (pricing, advertising/digital, branding, channels/retail, platforms, analytics) but no modeling angle - You are unsure whether the question is "important" by Marketing Science standards - You have a finding but it is a reduced-form correlation with no model - You cannot decide between Marketing Science, JCR, JMR, or Management Science ## The two-part fit test Marketing Science publishes "articles that answer **important research questions in marketing using mathematical modeling**." A topic must pass both gates: 1. **Substantive importance.** A real marketing decision or market phenomenon — how firms price, advertise, design assortments, or how consumers and markets respond — that managers or the field care about. 2. **Modelability.** It can be framed as an analytical (game-theoretic) model of strategic interaction, OR a structural econometric model of demand/supply that is estimable and yields counterfactuals. If neither fits, MKSC is likely the wrong venue. A strong MKSC topic usually implies a **counterfactual or policy question** — "what happens to prices, share, or welfare
- When to trigger
- The two-part fit test
- Pick the genre the question implies
- Venue contrast
- Checklist
- Anti-patterns
- Fit pass for Marketing Science
- Output format
What does the mksc-topic-selection skill do?
Use when choosing or sharpening the research question for a Marketing Science manuscript — testing whether a marketing problem is important AND admits a formal model (structural or analytical), and whether Marketing Science (not JCR/JMR/Management Science) is the right venue.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-topic-selection --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.