mksc-contribution-framing
Use when stating the headline contribution of a Marketing Science manuscript — naming the primary dimension (substantive marketing insight, modeling, methodology, data, or practice) and writing the contribution and managerial-implication paragraphs. Frames the contribution; it does not build the model (mksc-theory-development) or run the analysis (mksc-data-analysis).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-contribution-framing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Contribution Framing (mksc-contribution-framing) ## When to trigger - The results exist but the "so what" for marketing is thin or implicit - You cannot say in one sentence what the field learns - A reviewer calls the contribution "incremental" or "a methods exercise" - You are deciding the Frontiers track, which rewards one dominant dimension ## Name the primary dimension Marketing Science contributions fall on identifiable dimensions. State which one is primary, and let the others support it: - **Substantive** — a new marketing insight or counterfactual answer (how a pricing/advertising/channel/platform decision should change, and why). - **Modeling** — a new or sharper model that captures a marketing mechanism prior models missed. - **Methodological** — a new estimator, identification strategy, or computational method others can reuse. - **Data** — a novel dataset enabling questions that were previously infeasible (the Database track). - **Practice** — a deployed solution with measurable impact (Practice Paper / Practice Prize, with a 500–1,000-word Impact Statement, single-blind). Most regular papers lead on **substantive** or **modeling** and use methodology as support. **Fr
- When to trigger
- Name the primary dimension
- Write the contribution explicitly
- Avoid the common downgrades
- Checklist
- Anti-patterns
- Contribution pass for Marketing Science
- Output format
What does the mksc-contribution-framing skill do?
Use when stating the headline contribution of a Marketing Science manuscript — naming the primary dimension (substantive marketing insight, modeling, methodology, data, or practice) and writing the contribution and managerial-implication paragraphs. Frames the contribution; it does not build the model (mksc-theory-development) or run the analysis (mksc-data-analysis).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-contribution-framing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.