meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
npx skills add kostja94/marketing-skills --skill meta-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: Meta Ads Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Campaign Structure **Hierarchy**: Campaign → Ad Set → Ad (3 levels) **Principle**: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions. ``` Account ├── Campaign: Prospecting │ ├── Ad Set: Lookalike 1% │ └── Ad Set: Broad (Advantage+) ├── Campaign: Retargeting └── Campaign: Testing ``` **Naming**: `META_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `META_Conv_Lookalike-Customers_FreeTrial_2024Q1`) ## Advantage+ & Automation | Feature | Use | |---------|-----| | **Advantage+ Shopping Campaigns** | E-commerce; automatic audience discovery | | **Dynamic Ads**
- Campaign Structure
- Advantage+ & Automation
- Campaign Objectives
- Audience Targeting
- Creative Best Practices
- Optimization
- Tracking
- Pre-Launch Checklist
- Related Skills
What does the meta-ads skill do?
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill meta-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.