meta-ads-campaign-builder
End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.
npx skills add gooseworks-ai/goose-skills --skill meta-ads-campaign-builder --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Meta Ads Campaign Builder Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs. **Core principle:** The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline. ## When to Use - "Set up Meta Ads for our product" - "Build a Facebook/Instagram ad campaign" - "Help me structure a Meta campaign" - "I want to run ads on Facebook — where do I start?" - "Create a Meta Ads plan for [product launch / lead gen / awareness]" ## Phase 0: Intake 1. **Product name + URL** — What are we advertising? 2. **Campaign objective:** - Awareness (brand reach) - Traffic (website visits) - Lead Generation (in-platform lead forms) - Conversions (website sign-ups / purchases) - App Installs 3. **ICP** — Target buyer: role, company size, industry, pain points 4. **Monthly budget** — How much for Meta specifically? 5. **Landing page(s)*
- When to Use
- Phase 0: Intake
- Phase 1: Campaign Architecture
- 1A: Objective Selection
- 1B: Campaign Structure
- 1C: Competitor Ad Research (Optional)
- Phase 2: Audience Strategy
- 2A: Prospecting Audiences
- 2B: Retargeting Audiences
- 2C: B2B-Specific Adjustments
- Phase 3: Ad Copy Framework
- Per Placement, Generate Copy Structure
- Copy Framework Per Ad
- Generate 3-5 Ad Copy Variants Per Ad Set
What does the meta-ads-campaign-builder skill do?
End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill meta-ads-campaign-builder --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.