messaging-framework
Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.
npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Messaging Framework Skill If marketing, sales, and the website all describe the product differently, customers can't form a clear picture — and confused buyers don't buy. This skill builds the "message house": one value proposition, a few proof-backed pillars, and the exact language everyone uses, so the story is consistent everywhere. (Positioning decides the *category and frame*; this decides the *words*.) ## Required Inputs Ask for these only if they aren't already provided: - **Target audience** — who specifically, and the problem they feel (the sharper the segment, the sharper the message). - **The product & its differentiated value** — what it does and why it's better/different, with evidence. - **Proof** — data, customers, results, or mechanisms that back the claims. - **Competitive frame** — what they'd otherwise use, and the objections they raise. ## Output Format ### Messaging Framework: [product] **1. Audience & core problem** — who it's for and the problem in their words. **2. Value proposition** — one sentence: for [audience] who [need], [product] is the [category] that [key benefit], unlike [alternative], because [reason to believe]. **3. One-liner** — the plain-lan
- Required Inputs
- Output Format
- Messaging Framework: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the messaging-framework skill do?
Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.