media-pitch
Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.
npx skills add mohitagw15856/pm-claude-skills --skill media-pitch --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Media Pitch Skill Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human. ## Required Inputs Ask the user for these if not provided: - **The story** (what is the actual news or interesting angle?) - **Target publication or journalist** (who are you pitching to and what do they cover?) - **Company or organisation** (who is behind this?) - **Key proof point** (data, customer story, or exclusive that makes this credible) - **Why now** (why is this timely?) - **What you are offering** (interview / exclusive data / embargoed information / spokespeople) ## Output Structure --- ### Pitch: [Target journalist / outlet] **Subject line:** [Under 10 words. The story angle, not the company name. Specific, not "Exciting news from [Company]"] --- Hi [First name], [Opening sentence — one hook that makes them want to read the next line. Reference their recent work if genuinely relevant: "I read your piece on X last week, which is why I thought you'd be interested in this."] [Paragraph 1 — The story in 2
- Required Inputs
- Output Structure
- Pitch: [Target journalist / outlet]
- Pitch Rules
- Angle Development Framework
- Quality Checks
- Anti-Patterns
- Example Trigger Phrases
What does the media-pitch skill do?
Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill media-pitch --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.