media-literacy
Media literacy and critical analysis of media messages across platforms and formats. Covers media ecology (McLuhan), encoding/decoding (Hall), news literacy, digital media analysis, propaganda techniques, algorithmic curation, visual rhetoric, and ethical media consumption. Use when analyzing media messages, evaluating news sources, understanding how media technology shapes communication, detecting propaganda, or studying the relationship between medium and message.
npx skills add majiayu000/claude-skill-registry --skill media-literacy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Media Literacy Media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. It goes beyond the ability to read and write -- it is the ability to navigate a media environment where messages are constructed, distributed, and consumed through technologies that shape their meaning. Marshall McLuhan's dictum "the medium is the message" is the founding insight: the channel through which a message travels is not a neutral pipe but an active force that alters what is communicated. **Agent affinity:** mcluhan (media ecology, the medium is the message, technological determinism), tannen (linguistic analysis of media messages), aristotle-c (rhetorical analysis of media persuasion) **Concept IDs:** comm-digital-communication, comm-intercultural-communication, comm-audience-adaptation, comm-register-formality ## Media Ecology (McLuhan, 1964) ### The Medium Is the Message McLuhan's central claim is that the significant thing about any medium is not the content it carries but the ways it changes human perception, social organization, and cognition. Television did not merely deliver programs into living rooms -- it reorganized family life, created
- Media Ecology (McLuhan, 1964)
- The Medium Is the Message
- Hot and Cool Media
- The Tetrad of Media Effects
- Encoding/Decoding (Hall, 1973)
- Three Decoding Positions
- News Literacy
- Source Evaluation
- Information Quality Spectrum
- Propaganda Analysis
- Algorithmic Curation
- Cross-References
- References
What does the media-literacy skill do?
Media literacy and critical analysis of media messages across platforms and formats. Covers media ecology (McLuhan), encoding/decoding (Hall), news literacy, digital media analysis, propaganda techniques, algorithmic curation, visual rhetoric, and ethical media consumption. Use when analyzing media messages, evaluating news sources, understanding how media technology shapes communication, detecting propaganda, or studying the relationship between medium and message.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill media-literacy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.