marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Profile →npx skills add alirezarezvani/claude-skills --skill marketing-strategy-pmm --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Strategy & PMM Product marketing patterns for positioning, GTM strategy, and competitive intelligence. --- ## Table of Contents - [ICP Definition Workflow](#icp-definition-workflow) - [Positioning Development](#positioning-development) - [Competitive Intelligence](#competitive-intelligence) - [Product Launch Planning](#product-launch-planning) - [Sales Enablement](#sales-enablement) - [International Expansion](#international-expansion) - [Reference Documentation](#reference-documentation) --- ## ICP Definition Workflow Define ideal customer profile for targeting: 1. Analyze existing customers (top 20% by LTV) 2. Identify common firmographics (size, industry, revenue) 3. Map technographics (tools, maturity, integrations) 4. Document psychographics (pain level, motivation, risk tolerance) 5. Define 3-5 buyer personas (economic, technical, user) 6. Validate against sales cycle and churn data 7. Score prospects A/B/C/D based on ICP fit 8. **Validation:** A-fit customers have lowest churn and fastest close ### Firmographics Template | Dimension | Target Range | Rationale | |-----------|--------------|-----------| | Employees | 50-5000 | Series A sweet spot | | Revenue | $5M-
- Table of Contents
- ICP Definition Workflow
- Firmographics Template
- Buyer Personas
- ICP Validation Checklist
- Positioning Development
- Positioning Statement Template
- Value Proposition Formula
- Messaging Hierarchy
- Competitive Intelligence
- Competitive Tier Structure
- Battlecard Template
- Win/Loss Analysis
- Product Launch Planning
What does the marketing-strategy-pmm skill do?
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill marketing-strategy-pmm --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.