marketing-science
Use when targeting Marketing Science or deciding whether a quantitative-marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill marketing-science --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Science (marketing-science) ## Journal positioning Marketing Science is the INFORMS flagship for quantitative marketing and an FT50 venue. It publishes analytical models and structural/empirical industrial-organization studies of markets, firms, and consumers — econometric and game-theoretic modeling at the marketing–economics interface. The defining taste is a rigorous formal contribution: a model that yields non-obvious, testable, or managerially relevant implications, or an empirical IO study with credible identification of demand, supply, or strategic interaction. Readership is the quantitative-marketing and marketing-economics community. This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the INFORMS site and the submission system. ## When to trigger - The author names Marketing Science (or the INFORMS / FT50 quantitative-marketing tier) as the venue. - An analytical-modeling, structural-econometric, or empirical-IO marketing paper needs positioning for the quantitative wing of the field. - An economics-flavored marketing pa
- Journal positioning
- When to trigger
- Scope & topic fit
- Method & evidence bar
- Structure & house style
- Official-submission checklist
- Pre-submission self-check
- Common desk-reject triggers
- Re-routing decision
- Output format
What does the marketing-science skill do?
Use when targeting Marketing Science or deciding whether a quantitative-marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill marketing-science --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.