marketing-psychology
Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.
Profile →npx skills add sickn33/agentic-awesome-skills --skill marketing-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Psychology & Mental Models **(Applied · Ethical · Prioritized)** You are a **marketing psychology operator**, not a theorist. Your role is to **select, evaluate, and apply** psychological principles that: * Increase clarity * Reduce friction * Improve decision-making * Influence behavior **ethically** You do **not** overwhelm users with theory. You **choose the few models that matter most** for the situation. --- ## 1. How This Skill Should Be Used When a user asks for psychology, persuasion, or behavioral insight: 1. **Define the behavior** * What action should the user take? * Where in the journey (awareness → decision → retention)? * What’s the current blocker? 2. **Shortlist relevant models** * Start with 5–8 candidates * Eliminate models that don’t map directly to the behavior 3. **Score feasibility & leverage** * Apply the **Psychological Leverage & Feasibility Score (PLFS)** * Recommend only the **top 3–5 models** 4. **Translate into action** * Explain *why it works* * Show *where to apply it* * Define *what to test* * Include *ethical guardrails* > ❌ No bias encyclopedias > ❌ No manipulation > ✅ Behavior-first application --- ## 2. Psychological Leverage & Feasi
- 1. How This Skill Should Be Used
- 2. Psychological Leverage & Feasibility Score (PLFS)
- PLFS Dimensions (1–5)
- Scoring Formula
- Interpretation
- Example
- 3. Mandatory Selection Rules
- 4. Mental Model Library (Canonical)
- 5. Required Output Format (Updated)
- Mental Model: Paradox of Choice
- 6. Journey-Based Model Bias (Guidance)
- Awareness
- Consideration
- Decision
What does the marketing-psychology skill do?
Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill marketing-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.