marketing-psychology
Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Psychology Skill People don't decide rationally — they use mental shortcuts. Marketing psychology applies those predictably and **honestly**: real social proof, true scarcity, sensible defaults, clear framing. This skill diagnoses an asset or decision through behavioral principles and gives concrete, specific applications — while drawing a hard line at manipulation and dark patterns (which win a click and lose the trust). ## Required Inputs Ask for these only if they aren't already provided: - **The asset or decision** — the page/email/offer/pricing/CTA you want to make more persuasive. - **Audience & context** — who it's for, their mindset, where they are in the funnel. - **The goal & the friction** — the action you want, and what's holding people back (cost, risk, effort, trust, confusion). - **What's true** — real proof points, actual constraints (so applications are honest, not invented). ## Output Format ### Marketing psychology: [asset] **The decision & the friction** — what you want the person to do and the specific barrier (risk? effort? trust? price?). This selects the principles. **Principles that apply (ranked)** — the few most relevant, each with a *specific
- Required Inputs
- Output Format
- Marketing psychology: [asset]
- Quality Checks
- Anti-Patterns
- Based On
What does the marketing-psychology skill do?
Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.