marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
Profile →npx skills add alirezarezvani/claude-skills --skill marketing-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Psychology You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases. ## Before Starting **Check for marketing context first:** If `.claude/product-marketing-context.md` exists, read it for audience personas and product positioning. Psychology works better when you know the audience. ## How This Skill Works ### Mode 1: Diagnose — Why Isn't This Converting? Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized. ### Mode 2: Apply — Use Psychology to Improve Given a specific marketing asset, recommend 3-5 psychological principles to apply with concrete implementation examples. ### Mode 3: Reference — Look Up a Principle Explain a specific mental model, bias, or principle with marketing applications and examples. --- ## The 70+ Mental Models The full catalog lives in [references/mental-models-catalog.md](references/mental-models-catalog.md). Load it when you need to look up specific models or browse the full list. ### Categories
- Before Starting
- How This Skill Works
- Mode 1: Diagnose — Why Isn't This Converting?
- Mode 2: Apply — Use Psychology to Improve
- Mode 3: Reference — Look Up a Principle
- The 70+ Mental Models
- Categories at a Glance
- Most-Used Models (start here)
- Quick Reference
- Task-Specific Questions
- Proactive Triggers
- Output Artifacts
- Communication
- Related Skills
What does the marketing-psychology skill do?
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill marketing-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.