marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap,"...
Profile →npx skills add sickn33/agentic-awesome-skills --skill marketing-plan --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Plan You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric. The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount). ## When to use Invoke this skill when: - A user is starting a new client engagement as a fractional CMO or marketing consultant - A founder needs a 12-month marketing roadmap they can share with their team or investors - A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a sing
- When to use
- How this skill is invoked
- The three phases
- Phase 1 — INIT (research + intake)
- Phase 2 — REVIEW (walk through each of 13 sections interactively)
- Phase 3 — FINALIZE (compile + verify + publish)
- The 13-section plan structure
- The AARRR framing
- The current-state rubric
- Cross-references — skills this plan integrates with
- The marketing operations stack
- Funding-stage capability unlocks
- Setting the budget scientifically
- Growth patterns — the real shape of SaaS growth
What does the marketing-plan skill do?
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap,"...
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill marketing-plan --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.