marketing-funnel-plan
Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Funnel Plan Skill Most marketing plans are a list of tactics with no theory of how they connect. This skill builds the funnel as a system: each stage has a definition, a metric, a conversion rate, and the tactics that move people to the next stage — so you can see where the funnel actually leaks and spend there, not everywhere. ## Required Inputs Ask for these only if they aren't already provided: - **Product & motion** — what's sold, to whom, and the motion (self-serve, sales-led, PLG hybrid). - **Current numbers** — traffic, signups, activation, conversion, retention (whatever exists; estimates are fine). - **Goal** — the business outcome and timeframe (e.g. 2× qualified pipeline this quarter). - **Constraints** — budget, team, and channels already in play. ## Output Format ### Funnel Plan: [product] **1. Funnel map** — a stage-by-stage table (the spine of the plan): | Stage | Definition (entry → exit) | Metric | Current | Target | Primary channels/tactics | |---|---|---|---|---|---| | Awareness | | reach / visits | | | | | Acquisition | | signups | | | | | Activation | | first value moment | | | | | Revenue | | paid conversion | | | | | Retention | | active / renewed
- Required Inputs
- Output Format
- Funnel Plan: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the marketing-funnel-plan skill do?
Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.