marketing-demand-acquisition
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led)
Profile →npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Demand & Acquisition Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. ## Table of Contents - [Core KPIs](#core-kpis) - [Demand Generation Framework](#demand-generation-framework) - [Paid Media Channels](#paid-media-channels) - [SEO Strategy](#seo-strategy) - [Partnerships](#partnerships) - [Attribution](#attribution) - [Tools](#tools) - [References](#references) --- ## Core KPIs **Demand Gen:** MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate **Paid Media:** CAC, ROAS, CPL, CPA, channel efficiency ratio **SEO:** Organic sessions, non-brand traffic %, keyword rankings, technical health score **Partnerships:** Partner-sourced pipeline $, partner CAC, co-marketing ROI --- ## Demand Generation Framework ### Funnel Stages | Stage | Tactics | Target | |-------|---------|--------| | TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic | | MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests | | BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ | ### Campaign Planning Workflow 1. Define objecti
- Table of Contents
- Core KPIs
- Demand Generation Framework
- Funnel Stages
- Campaign Planning Workflow
- UTM Structure
- Paid Media Channels
- Channel Selection Matrix
- LinkedIn Ads Setup
- Google Ads Setup
- Budget Allocation (Series A, $40k/month)
- SEO Strategy
- Technical Foundation Checklist
- Keyword Strategy
What does the marketing-demand-acquisition skill do?
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led)
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.