market-segments
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Profile →npx skills add phuryn/pm-skills --skill market-segments --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Market Segments ## Purpose Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. ## Instructions You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. ### Input Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. ### Analysis Steps (Think Step by Step) 1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS 2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments 4. **Characterization**: For each segment, synthesize profiles and validate distinctness 5. **Op
- Purpose
- Instructions
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- Analysis Steps (Think Step by Step)
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- Further Reading
What does the market-segments skill do?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill market-segments --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.