logo-design
Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo
Profile →npx skills add rampstackco/claude-skills --skill logo-design --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Produces multiple production-grade logo variants across architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and a decision-ready presentation. Targets a logo-specific outcome rather than a full brand identity.
How it works
- Focuses on producing 6 to 12 variants for client review and selection.
- Establishes primary architecture via workflow step: determine whether the design will be wordmark-only, lockup, symbol-only, letterform-as-symbol, or monogram.
- Generates 3 to 4 wordmark-only variants exploring different typographic registers. Each variant is kerned and optically adjusted to be production-ready.
- If the architecture includes a symbol, generates 1 to 2 symbol pairings for each wordmark variant using approaches such as literal, abstract gesture, letterform-derived, or monogram.
- Emphasizes production specs and application-context discipline (e.g., 16px favicon, embroidery, signage, motion) and provides rationale for each variant.
When to use
- When the brand has a name and tonal direction and the deliverable is logo work specifically.
- When generating 6 to 12 variants for client review and selection.
- When refining a wordmark to production (kerning, optical adjustments, weight).
- When exploring symbol options to pair with an existing wordmark.
- When designing a monogram for constrained contexts or adapting a logo across contexts (small-size, signage, motion, embroidery).
- When the brand owner has reviewed a first round and wants iteration on a specific direction.
What it can touch
- The skill touches outputs that include typographic explorations and symbol pairings aligned with the chosen architecture. It specifies production-ready wordmarks and symbol pairings intended for client review and production refinement.
Caveats
- Does NOT fire for full brand identity, positioning or strategy, project-wide creative direction, or one-off illustration.
- The output is decision material, not a finished logo; the brand owner selects from the variants and the skill produces production refinement on the chosen direction.
# Logo Design A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects. The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction. --- ## When to use - The brand has a name and tonal direction; the deliverable is logo work specifically - Generating 6 to 12 variants for client review and selection - Refining a wordmark to production: kerning, optical adjustments, weight selection - Exploring symbol options to pair with an existing wordmark - Designing a monogram from a longer name for use in constrained contexts - Adapting an existing logo across application contexts (small-size, signage, motion, embroidery) - The brand owner has reviewed a first round and wants iteration on a specific direction ## When NOT to use - Use `brand-identity` instead when the deliverable is the complete identity system (logo plus color plus type plus voice plus applications). This skill is the logo-specific layer; br
- When to use
- When NOT to use
- Required inputs
- The framework: 5 considerations for logo design
- 1. Mark architecture
- 2. Typographic register
- 3. Symbol approach
- 4. Application context discipline
- 5. Restraint discipline
- Workflow
- Failure patterns
- Output format
- Reference files
What does the logo-design skill do?
Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill logo-design --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.