local-business-growth

What it does

Generates a suite of seven practical marketing capabilities for local businesses, each designed to be usable by someone without a dedicated marketing team. It covers social media content, email/SMS campaigns, referral programs, Google Business Profile optimization, review management, competitor analysis, and local SEO.

How it works

The skill outlines concrete instruction sets for each module:

• Social Reel Maker: asks for business type, goal, location; selects a reel format; generates 3–5 ready-to-film reel ideas with hook, visuals, script, audio, and CTA; prompts batch delivery.
• Campaign Writer: collects details (offer, audience, channel, deadline, brand voice); chooses campaign type; provides structured email and SMS templates with subject lines, body structure, CTAs, and compliance reminders.
• Referral Builder: analyzes business model (average transaction value, return frequency, identifiable customers); selects a referral structure; designs rewards (percentage-based or fixed), outlines low-tech tracking methods, launches/promotes plan, and sets measurement metrics.
• GBP Optimizer: performs a profile audit for completeness; ensures correct naming, categories, address consistency, hours, description, attributes, products/services, photos, posts, Q&A, and reviews; optimizes primary/secondary categories and generates a 750-character business description with natural keyword usage; checks NAP consistency across sources; prescribes a photo strategy and posting cadence.

When to use it

Use when a local business owner needs actionable, repeatable marketing work across multiple channels and lacks an internal marketing team. Triggers are not explicitly stated as conditions beyond the need to create and optimize local marketing activities.

What it can touch

The skill references and prescribes use of tools and artifacts such as Google Business Profile fields (e.g., name, category, address, hours, description, posts), email/SMS templates, referral tracking concepts (codes, cards, Google Forms), and basic promotional copy. It specifies actions like auditing GBP fields, selecting categories, composing campaigns, and implementing referral tracking; no external software is required beyond described low-tech options.

Caveats

Described methods rely on accurate data input by the user (e.g., real business name, exact address, correct categories). Some steps assume the user can implement basic marketing tasks (copywriting, basic design, posting). No outcomes are guaranteed beyond the procedures stated. License and permission considerations are not detailed beyond standard compliance reminders in the Campaign Writer module.