linkedin-ads
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.
npx skills add kostja94/marketing-skills --skill linkedin-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: LinkedIn Ads Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Account and product context - **Campaign Manager** is the main UI: [campaignmanager.linkedin.com](https://www.linkedin.com/campaignmanager) · [Get started (help)](https://www.linkedin.com/help/lms/answer/a9509136) - **Marketing Solutions** = ads for brands/leads; **Talent Solutions** = hiring products (separate when choosing objectives). - **Sponsored Content** in-feed and **Sponsored Messaging** generally require a free **[LinkedIn Page](https://business.linkedin.com/advertise/ads/best-practices/what-you-need-to-get-started)** (per official getting-started guidance—confirm in your account). - **Review**: build **at least ~1–2 days** before go-live; last-minute changes may miss launch. [Ad set best practices](https://www.linkedin.com/help/lms/answer/a422123
- Account and product context
- Campaign structure (naming and hierarchy)
- Marketing objectives (funnel, abbreviated)
- Ad formats and placements (high level)
- Sponsored Content (feed and related)
- Lead Gen Forms
- Sponsored Messaging (inbox)
- Text and Dynamic Ads
- Targeting strengths
- Creative best practices
- Benchmark costs (illustrative, not guaranteed)
- Bidding (short)
- Pre-launch checklist
- Related Skills
What does the linkedin-ads skill do?
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill linkedin-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.