link-building
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
npx skills add kostja94/marketing-skills --skill link-building --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Off-Page: Link Building Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope (Off-Page SEO) - **Link building**: Acquire backlinks from relevant, authoritative sites - **Broken link building**: Find broken links on others' sites; suggest your content as replacement - **Unlinked brand mentions**: Turn mentions into links via outreach - **Guest posting**: Contribute to relevant publications; earn links - **Journalist requests**: Respond to #JournoRequest; provide quotes/assets - **Digital PR**: PR campaigns for backlinks and E-E-A-T — see **eeat-signals** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and proof points. Identify: 1. **Current backlink profile**: Domain authority, referring domains 2. **Target keywords**: What to rank for 3. **Linkable assets**: Research, tools, gu
- Scope (Off-Page SEO)
- Initial Assessment
- Link Building Strategies
- Quality Over Quantity
- Outreach Best Practices
- Output Format
- Related Skills
What does the link-building skill do?
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill link-building --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.