lifecycle-crm-plan
Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan — stage map, the trigger/message/goal for each journey, channel & timing, segmentation, suppression rules, and success metrics.
npx skills add mohitagw15856/pm-claude-skills --skill lifecycle-crm-plan --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Lifecycle / CRM Plan Skill Lifecycle marketing is the difference between a product people sign up for and one they actually use. This skill maps the customer lifecycle to triggered journeys — each with a clear job — so messaging is behaviour-driven and purposeful, not a batch-and-blast newsletter that trains people to ignore you. ## Required Inputs Ask for these only if they aren't already provided: - **Product & lifecycle stages** — what the journey from signup → active → loyal → churned looks like. - **The key moments** — activation milestone, the "aha", upgrade triggers, and churn signals. - **Channels available** — email, push, in-app, SMS — and any consent/deliverability constraints. - **Goal** — the lifecycle metric to move (activation %, D30 retention, expansion, winback rate). ## Output Format ### Lifecycle / CRM Plan: [product] **1. Lifecycle map** — the stages and the one behaviour you want at each (signup → activate → habit → expand → renew; with winback for lapsed). **2. Journey table** — the core deliverable: | Journey | Trigger (behaviour, not date) | Audience/segment | Message & goal | Channel | Timing | Success metric | Exit/suppression | |---|---|---|---|---|---|
- Required Inputs
- Output Format
- Lifecycle / CRM Plan: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the lifecycle-crm-plan skill do?
Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan — stage map, the trigger/message/goal for each journey, channel & timing, segmentation, suppression rules, and success metrics.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill lifecycle-crm-plan --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.