lead-enrichment

What it does

The skill is a framework to build waterfall enrichment systems, ICP scoring frameworks, and contact verification pipelines. It emphasizes sequencing providers to maximize coverage while minimizing cost per verified lead, and to design workflows around Clay (AI enrichment, table-based models) and multiple data providers (Apollo, ZoomInfo, Hunter, FindyMail, Clearbit/Breeze, etc.). It also details a structured ICP scoring approach with three signal layers (Firmographic, Technographic, Intent) and a multi-step enrichment waterfall with defined steps, verification, scoring, and routing. It includes guidance on Clay table structures, credit consumption, and governance rules to manage budget and quality. It explicitly instructs confirming target ICP, stack, data gaps, volume, and budget before starting, and suggests pre-filtering and auditing policies. It covers verification steps (syntax, DNS/MX, SMTP, catch-all, role accounts, confidence scoring) and thresholds for deliverability, plus catch-all handling rules and a comparison of verification tools. It prescribes using a waterfall flow that progresses from pre-qualification to primary, secondary, tertiary providers, then verification, scoring, and routing, with concrete provider roles per use case and sample table column structure. The skill enumerates pricing bands, credits per action, and clay table column usage, ensuring pre-qualification before enrichment and governance on credit usage and re-enrichment.

How it works

• It prescribes a three-signal ICP scoring model: Firmographic, Technographic, Intent, with an explicit ICP Score formula and weighted components.
• It defines a multi-step Waterfall Flow: Input Lead -> Pre-qualification -> Step 1 Primary (Apollo/ZoomInfo) -> Step 2 Secondary (Hunter, Dropcontact) -> Step 3 Tertiary (FindyMail, Snov.io) -> Step 4 LinkedIn (Clay AI) -> Verification -> Score + Route.
• It specifies provider roles by use case (High-volume, Enterprise, Startup) and a provider comparison matrix for coverage and cost.
• It outlines Clay architecture basics (Table, Enrichment Column, Waterfall Column, AI Column, Formula Column, Integration Push) and a Sample Clay Table Structure with a detailed column order from A to N (and routing in M).
• It includes Credit Consumption guidelines and Clay pricing plans with credits per action, plus a governance framework (Pre-qualify, Cap per campaign, alerts, audit, re-enrichment).
• It provides a Contact Verification Pipeline with six checks, confidence thresholds, and catch-all domain handling rules, plus tool comparisons and privacy considerations.

When to use it

Use when the user seeks to build data enrichment workflows, ICP scoring, lead scoring, waterfall enrichment, or contact verification systems. Triggered also by mentions of enrichment, data enrichment, Clay, waterfall enrichment, ICP scoring, lead scoring, intent data, contact verification, Apollo, ZoomInfo, or data quality. Do not use for technical implementation, code review, or software architecture.

What it can touch

The skill references and prescribes workflows using tools and providers: Clay (for table-based enrichment, AI, and workflow routing), Apollo, ZoomInfo, Hunter, FindyMail, Snov.io, Clearbit/Breeze, Dropcontact, Bombora, G2, BuiltWith, Wappalyzer, HG Insights, MillionVerifier, ZeroBounce, NeverBounce. It also mentions Clay as the integration point for AI enrichment and field-level waterfalls, and outlines a Clay table structure with specific column mappings and routing logic.

Caveats

It includes guidance on pricing plans and credits with explicit monthly credit counts and per-action costs, and a governance model that emphasizes pre-qualification and audit cycles. It also provides catch-all handling rules and verification thresholds that imply operational risk if thresholds are not adhered to. It does not provide concrete implementation code or architecture beyond workflow descriptions, and it advises confirming ICP targets, stack, gaps, volume, and budget before starting.