launch-strategy
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Profile →npx skills add sickn33/agentic-awesome-skills --skill launch-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Core Philosophy The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about: - Getting your product into users' hands early - Learning from real feedback - Making a splash at every stage - Building momentum that compounds over time --- ## The ORB Framework Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels. ### Owned Channels You own the channel (though not the audience). Direct access without algorithms or platform rules. **Examples:** - Email list - Blog - Podcast - Branded community (Slack, Discord) - Website/product **Why they matter:** - Get more effective over time - No algorithm changes or pay-to-play - Direct relationship with audience - Compound value from content **Start with 1-2 based on audience:** - Industry lacks quality content →
- Core Philosophy
- The ORB Framework
- Owned Channels
- Rented Channels
- Borrowed Channels
- Five-Phase Launch Approach
- Phase 1: Internal Launch
- Phase 2: Alpha Launch
- Phase 3: Beta Launch
- Phase 4: Early Access Launch
- Phase 5: Full Launch
- Product Hunt Launch Strategy
- Pros
- Cons
What does the launch-strategy skill do?
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill launch-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.