launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Profile →npx skills add alirezarezvani/claude-skills --skill launch-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy A launch is a momentum system, not a day. Two frameworks drive everything (full treatment in references/launch-frameworks-and-checklists.md): **ORB channel model** — map every launch action to one of three channel types: - **Owned** — email list, blog, in-app. You control reach; activate first. - **Rented** — social platforms, communities. Algorithmic reach; you play by their rules. - **Borrowed** — partner audiences, newsletters, podcasts, Product Hunt. Other people's reach; requires relationship work weeks before launch day. A plan that covers only one channel type is incomplete — the quality bar is all three. **Phase model** — sequence the launch instead of betting on one day: 1. **Pre-launch** (2-6 weeks out): waitlist/e
- Before Starting
- Core Philosophy
- Tools
- Task-Specific Questions
- Proactive Triggers
- Output Artifacts
- Communication
- Related Skills
What does the launch-strategy skill do?
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill launch-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.