launch-positioning-builder
Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.
npx skills add gooseworks-ai/goose-skills --skill launch-positioning-builder --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Launch Positioning Builder Research the competitive landscape and produce a complete positioning document — category definition, differentiation claims, value props, proof points, and messaging hierarchy. Output is directly usable in website copy, sales decks, and investor materials. **Built for:** First PMM hire at a seed/Series A startup, or a founder wearing the product marketing hat. The output should be opinionated, not a generic template. ## When to Use - "Help me position [product] against [competitors]" - "We need a positioning doc before our launch" - "How should we differentiate from [competitor]?" - "Rewrite our positioning — it's too generic" - "What category should we create or own?" ## Phase 0: Intake 1. **Product name + URL** — What are you positioning? 2. **One-sentence pitch** — How do you describe what you do today? 3. **Top 2-3 competitors** — Names + URLs. Who does your buyer compare you to? 4. **ICP** — Title, company type, stage (e.g., "Head of Growth at Series A B2B SaaS") 5. **Key differentiators** — What do you believe makes you different? (even if not yet articulated) 6. **Existing proof points** — Customer wins, metrics, logos, quotes (anything you have
- When to Use
- Phase 0: Intake
- Phase 1: Competitive Landscape Research
- 1A: Competitor Website Analysis
- 1B: Review Mining (if available)
- 1C: Ad Copy Analysis (optional)
- Phase 2: Positioning Framework
- 2A: Category Definition
- 2B: Competitive Alternatives
- 2C: Unique Attributes → Value Props
- 2D: Messaging Hierarchy
- Phase 3: Competitive Positioning Map
- Phase 4: Output Format
- Cost
What does the launch-positioning-builder skill do?
Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill launch-positioning-builder --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.