landing-page-copy
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
Profile →npx skills add rampstackco/claude-skills --skill landing-page-copy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Landing Page Copy Write copy for pages with a single conversion goal: signup, purchase, demo request, download, lead capture. Stack-agnostic. This skill is narrower than `content-and-copy`. Landing pages exist to drive a specific action, not to inform broadly. --- ## When to use - Writing a hero section for a homepage or product page - Writing a sales page or long-form sales letter - Drafting opt-in or lead-capture page copy - Campaign-specific landing pages - Pricing page copy - Demo or signup CTAs ## When NOT to use - Long-form blog content (use `content-and-copy`) - Email sequences (use `email-sequences`) - Brand voice definition (use `brand-voice`) - Page design and layout decisions (use `design-standards`) --- ## Required inputs - The product, service, or offer - The target audience and the specific objection they bring - The conversion goal (one specific action) - Brand voice - Existing customer language (testimonials, support tickets, sales calls) - Any constraints (length, format, regulatory) If audience is unclear or objections are unknown, run `brand-discovery` or pull from sales call recordings before writing. --- ## The framework: 7 sections A landing page does seven
- When to use
- When NOT to use
- Required inputs
- The framework: 7 sections
- 1. Hero
- 2. Social proof (early)
- 3. Problem / promise
- 4. Solution / mechanism
- 5. Proof and detail
- 6. Objection handling
- 7. Final CTA
- The CTA itself
- Workflow
- Failure patterns
What does the landing-page-copy skill do?
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill landing-page-copy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.