kotler-macro-analyzer
Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits.
npx skills add majiayu000/claude-skill-registry --skill kotler-macro-analyzer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Kotler Macro-Environment Analyzer ## Overview This skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix. ## When to Use This Skill - Use when conducting market entry research or a periodic strategic audit. - Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations). - Use when preparing for high-level business planning sessions. ## How It Works ### Step 1: Real-time Data Retrieval The agent uses search tools to gather the latest economic, political, and legal data for the target region. ### Step 2: PESTEL Mapping Findings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions. ### Step 3: SWOT Synthesis Macro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses. ## Examples ### Example 1: Regional Market Entry "Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory s
- Overview
- When to Use This Skill
- How It Works
- Step 1: Real-time Data Retrieval
- Step 2: PESTEL Mapping
- Step 3: SWOT Synthesis
- Examples
- Example 1: Regional Market Entry
- Example 2: Competitive Resilience
- Best Practices
- Limitations
What does the kotler-macro-analyzer skill do?
Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill kotler-macro-analyzer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.