keyword-research
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.
npx skills add kostja94/marketing-skills --skill keyword-research --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Content: Keyword Research Guides keyword research for SEO: finding target keywords, assessing difficulty, understanding search intent, and building topical maps. ~95% of keywords get fewer than 10 searches/month; low-volume, high-intent terms often yield faster rankings and conversion. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and positioning. Identify: 1. **Product/service**: What you offer 2. **Audience**: Who searches for it 3. **Goals**: Traffic, conversions, brand 4. **Tool access**: Google Keyword Planner, Google Trends, or SEO tools ## Discovery Methods ### Base Discovery | Method | Purpose | |--------|---------| | **User perspective** | What pain points? What would they search? Customer language from product context | | **Tool expansion** | Related keywords, questions, suggestions; Google autocomplete, PAA, Related Searc
- Initial Assessment
- Discovery Methods
- Base Discovery
- Google Autocomplete (Long-Tail Discovery)
- Incremental Discovery
- Search Intent
- Intent Identification
- Long-Tail Expansion
- Keyword Clustering & Topical Map
- Evaluate & Screen
- Product Positioning Test (SEO Fit)
- Principles
- SEO–PPC Keyword Synergy
- Data Sources
What does the keyword-research skill do?
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill keyword-research --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.