jppm-writing-style
Use when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience clarity, and the evidence-not-advocacy voice. Polishes the writing; it does not change design, analysis, or framing decisions.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Writing Style (jppm-writing-style) ## When to trigger - The introduction opens with a literature gap instead of the policy problem - The abstract never says who should do what differently - Method jargon (ATTs, bandwidths, moderated mediation) floods sections a practitioner must read - The tone slips from findings into editorializing about what government "must" do - Prose is the last bottleneck — estimates, framing, and exhibits are stable ## Write for the reader who can act A JPP&M paper is read by marketing academics, by scholars in law and policy, and — if it succeeds — by people inside agencies and NGOs. The prose contract: the **policy problem carries the story**, the evidence carries the authority, and any reader should be able to extract the actionable takeaway without decoding the econometrics. That means plain-language topic sentences, technical depth layered underneath rather than in front, and a strict separation between what the data show and what the authors prefer. The manuscript is double-spaced, at most 50 pages including everything, with a **200-word unstructured abstract** and at least three keywords (per the AMA journals guidelines; re-check current specifics
- When to trigger
- Write for the reader who can act
- The JPP&M introduction, beat by beat
- The abstract
- Voice: evidence, not editorial
- Sentence-level craft
- Checklist
- Anti-patterns
- Output format
What does the jppm-writing-style skill do?
Use when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience clarity, and the evidence-not-advocacy voice. Polishes the writing; it does not change design, analysis, or framing decisions.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.