jppm-theory-development
Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects. Builds the theory of the lever; it does not design the studies (jppm-methods).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Theory Development (jppm-theory-development) ## When to trigger - The paper predicts "the policy will work" without an account of *why* or *through what* - Hypotheses ignore how firms, platforms, or intermediaries will respond to the rule - Reviewers could ask "why would this effect differ for vulnerable consumers?" and you have no answer - Unintended consequences (boomerang, substitution, information overload) are plausible but untheorized - You have a mechanism story from consumer psychology but no bridge to a policy instrument ## What "theory" means at JPP&M JPP&M does not demand a novel psychological process the way JCP does, and it is not a theory-only outlet like AMR. Its bar is a **theory of the policy lever**: a disciplined account of how a specific instrument — a mandated disclosure, a marketing restriction, a default, a tax, an enforcement action — propagates through the marketplace to change welfare-relevant outcomes. Good JPP&M theorizing is usually **middle-range**: it borrows constructs from consumer research, economics of information, or regulatory-focus and protection-motivation traditions, and assembles them around the instrument. The payoff is predictions a poli
- When to trigger
- What "theory" means at JPP&M
- Theorize all three sides of the exchange
- From mechanism to policy-relevant hypotheses
- Framework archetypes JPP&M rewards
- Checklist
- Anti-patterns
- Output format
What does the jppm-theory-development skill do?
Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects. Builds the theory of the lever; it does not design the studies (jppm-methods).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.