jppm-literature-positioning
Use when situating a Journal of Public Policy & Marketing (JPP&M) manuscript against both the marketing-and-policy literature and the regulatory record, and defending the JPP&M lane against siblings. Positions the contribution; it does not build the framework (jppm-theory-development) or design studies (jppm-methods).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-literature-positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Literature Positioning (jppm-literature-positioning) ## When to trigger - The front end cites consumer-behavior classics but no marketing-and-public-policy work - A reviewer could say "JPP&M has run this conversation for twenty years — where are you in it?" - The paper ignores what regulators have already mandated, studied, or litigated - The gap statement reads "little research has examined…" with no stakes attached - You need to defend why this is JPP&M rather than JCP, JM, or a policy journal ## Position within two literatures and one record A JPP&M paper answers to **three** bodies of prior work, and weak submissions engage only the first: 1. **The marketing-and-policy canon.** JPP&M has cumulative research streams — warning labels and risk communication (Bettman, Payne, and Staelin 1986; Stewart and Martin 1994), nutrition labeling (Moorman 1996), social marketing (Andreasen 2002), privacy self-regulation (Culnan 2000), food marketing and obesity (Seiders and Petty 2004). Reviewers are the people who wrote these streams; entering the conversation without them reads as outsider work. See `resources/exemplars/library.md`. 2. **The home-discipline literature** for your mechanis
- When to trigger
- Position within two literatures and one record
- Staking the JPP&M lane against siblings
- Building the positioning argument
- Checklist
- Anti-patterns
- Output format
What does the jppm-literature-positioning skill do?
Use when situating a Journal of Public Policy & Marketing (JPP&M) manuscript against both the marketing-and-policy literature and the regulatory record, and defending the JPP&M lane against siblings. Positions the contribution; it does not build the framework (jppm-theory-development) or design studies (jppm-methods).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-literature-positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.