journal-of-marketing-research
Use when targeting Journal of Marketing Research (JMR) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill journal-of-marketing-research --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Journal of Marketing Research (journal-of-marketing-research) ## Journal positioning JMR is an American Marketing Association FT50 journal and the field's standard-bearer for methodological and substantive rigor. It publishes work that advances marketing knowledge through strong research design — quantitative modeling, measurement, and behavioral experiments — and is unusually demanding about the methods bar. JMR is the home for both the modeling/quantitative and the behavioral wings of marketing, judged on whether the design is sound and the substantive insight is real. Readership is the research-active marketing professoriate. This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the AMA / SAGE site and the submission system. ## When to trigger - The author names JMR (or the AMA / FT50 rigorous-methods marketing tier) as the venue. - A quantitative-modeling, measurement, or behavioral-experiment marketing paper needs positioning for a venue that prizes design rigor. - A substantive paper whose strength is its identification, measurement, o
- Journal positioning
- When to trigger
- Scope & topic fit
- Method & evidence bar
- Structure & house style
- Official-submission checklist
- Pre-submission self-check
- Common desk-reject triggers
- Re-routing decision
- Output format
What does the journal-of-marketing-research skill do?
Use when targeting Journal of Marketing Research (JMR) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill journal-of-marketing-research --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.