journal-of-marketing
Use when targeting Journal of Marketing (JM) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill journal-of-marketing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Journal of Marketing (journal-of-marketing) ## Journal positioning JM is the flagship of the American Marketing Association and an FT50 venue, the field's outlet of record for substantive, broad marketing knowledge that changes how scholars and managers think about markets, customers, and marketing strategy. It rewards papers with both theoretical advance and clear managerial relevance — the dominant filter is the "so what for marketing thought and practice" test. Readership spans the whole marketing professoriate plus a managerial audience, so a paper must matter beyond a single method niche or subfield. This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the AMA / SAGE site and the submission system. ## When to trigger - The author names JM (or the AMA / FT50 marketing flagship tier) as the venue. - A marketing-strategy, customer-management, branding, or market-level paper needs positioning for the broadest, most managerially relevant marketing outlet. - A method-strong but narrowly framed paper needs re-framing around a substantive mark
- Journal positioning
- When to trigger
- Scope & topic fit
- Method & evidence bar
- Structure & house style
- Official-submission checklist
- Pre-submission self-check
- Common desk-reject triggers
- Re-routing decision
- Output format
What does the journal-of-marketing skill do?
Use when targeting Journal of Marketing (JM) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill journal-of-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.