jmr-writing-style
Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing framing. Late-stage polish only.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-writing-style --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Writing Style (jmr-writing-style) ## When to trigger - The abstract, intro, or prose buries the contribution - Citations and numbers are not in AMA style - The writing reads as a managerial pitch rather than a research argument - Final language polish before submission (after the contribution is settled) ## JMR-specific style rules - **Abstract**: **200 words maximum, written in the third person.** It should state the marketing question, the approach (experiment/model), the key result, and the contribution — not a teaser. (Title **≤ 25 words**; up to **8 keywords**.) - **Citations**: **AMA author-year** style — "Thorelli (1960)" / "(Thorelli 1960)"; list all authors up to three, "et al." for four or more. There is **no reference cap**, so cite both relevant behavioral and modeling work. Not APA-numeric. - **Numbers in prose**: report **exact p-values to three digits**, with **no leading zero** (`p = .032`, `.97`), and **no more than three decimals**; report effect sizes alongside significance. Mirror the table conventions in the text. - **Formatting**: 12-point Times New Roman (or 12-point LaTeX font), double-spaced (tables/references may be single-spaced), 1-inch margins; no pag
- When to trigger
- JMR-specific style rules
- Write a front-loaded research argument
- AI-content disclosure
- Anti-patterns
- Style execution pass for Journal of Marketing Research
- Output format
- Resources
What does the jmr-writing-style skill do?
Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing framing. Late-stage polish only.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-writing-style --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.