jmr-workflow
Use when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric, or a methods contribution.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-workflow --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Journal of Marketing Research Workflow (jmr-workflow) ## Overview This is the router. It does not replace any specialized skill; it tells you **which jmr-* skill to use right now** for your JMR manuscript. Default assumption: unless the user says otherwise, treat the target as JMR — the American Marketing Association's (AMA) methods- and modeling-forward flagship, published by SAGE. JMR covers the **full spectrum of marketing topics with an emphasis on methodological rigor** and welcomes a **wide variety of data and methodological approaches**. Its defining feature is methodological pluralism *within one journal*: lab and field **experiments** in consumer behavior sit alongside **econometric and structural/analytical marketing-science modeling**, plus dedicated **methods contributions**. JMR enforces a **dual bar** — a manuscript must clear *both* a methodological-rigor bar *and* a substantive/theoretical-contribution bar — which distinguishes it from the more managerial *Journal of Marketing*. First routing question: **which genre is this paper?** Behavioral (experiments + process), modeling/econometric (causal identification or structural estimation), or a methods paper (a new
- Overview
- When to trigger
- Routing table
- Default order
- Difference vs. JM / Marketing Science / JCR
- Anti-patterns
- Output format
- Resources
What does the jmr-workflow skill do?
Use when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric, or a methods contribution.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-workflow --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.