jmr-topic-selection
Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's rigor bar and its substantive-contribution bar.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-topic-selection --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Topic Selection & JMR Fit (jmr-topic-selection) ## When to trigger - You have a marketing idea but are unsure JMR is the right AMA/marketing venue - A finding is managerially interesting but you are unsure it advances research - You cannot tell whether the paper is behavioral, modeling/econometric, or methods - A coauthor says "this might be a JM paper" or "this is really Marketing Science" ## The JMR fit test JMR publishes the **full spectrum of marketing topics with an emphasis on methodological rigor** and welcomes a **wide variety of data and methodological approaches**. Fit at JMR is a **dual** test, not a topic test: 1. **Rigor bar** — Can the design credibly support the claim? (clean experimental identification, a defensible causal/econometric strategy, or a well-identified structural model.) 2. **Substance bar** — Do marketing researchers *learn something* — a new substantive insight about consumers, markets, or marketing actions, or a usable methodological advance? A flawless null with no insight does not clear it. A JMR-fit topic clears **both**. A topic that is only managerially compelling but methodologically thin belongs at *Journal of Marketing*; a topic that is onl
- When to trigger
- The JMR fit test
- Classify the genre early
- Sister-journal triage
- Pre-commitment checks
- Pitch stress-test: one rewrite, both bars
- Anti-patterns
- Output format
- Resources
What does the jmr-topic-selection skill do?
Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's rigor bar and its substantive-contribution bar.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-topic-selection --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.