jmr-theory-development
Use when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres without inflating into a managerial Journal-of-Marketing narrative.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Theory & Mechanism Development (jmr-theory-development) ## When to trigger - Hypotheses are descriptive ("A relates to B") with no underlying process - A structural/econometric model lacks stated primitives, assumptions, or identifying logic - Reviewers will ask "what is the mechanism?" or "why this functional form?" - The conceptual section reads as a managerial story rather than a research argument ## JMR judges theory by genre JMR welcomes a wide variety of approaches, so "theory development" means different things for its two dominant genres. Build the one that matches your paper. ### Behavioral papers — mechanism, not just prediction - State the **psychological process** that produces the effect (e.g., a specific inference, motivation, or processing mode), not only the directional prediction. - Derive hypotheses **a priori**; specify the **mediator** that carries the effect and the **moderator** that bounds it, with theoretical reasons each is the right one. - Plan the **process evidence**: measured or manipulated mediation, moderation-of-process, or a process-by-moderation design — JMR reviewers expect the mechanism to be *tested*, not asserted. - Identify the consumer/mark
- When to trigger
- JMR judges theory by genre
- Behavioral papers — mechanism, not just prediction
- Modeling / econometric papers — primitives and identification
- The dual bar applies here
- Anti-patterns
- Theory pass for Journal of Marketing Research
- Output format
- Resources
What does the jmr-theory-development skill do?
Use when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres without inflating into a managerial Journal-of-Marketing narrative.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.