jmr-rebuttal
Use when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns (contribution), and uses the 'W'-prefixed Web Appendix to absorb new analyses without breaking the 50-page limit.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-rebuttal --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# R&R Revision & Response (jmr-rebuttal) ## When to trigger - You received a JMR R&R and need to plan revisions and the response letter - Reviewers and the Coeditor raise concerns spanning rigor and contribution - New studies/analyses are needed but the print paper is near the 50-page limit - You must reconcile conflicting reviewer requests ## Plan before you draft 1. **Triage every point** by which bar it targets — **rigor** (identification, manipulation, exact p-values/SEs/effect sizes, robustness, replication) or **substance** (contribution, framing, "what do we learn?"). JMR's dual standard means both must end up satisfied. 2. **Find the Coeditor's priorities.** The editor's letter signals which concerns are pivotal; weight your effort there. With **two independent reviewers**, expect some conflict — resolve it explicitly rather than splitting the difference silently. 3. **Decide where new material lives.** New robustness, additional studies, and estimation detail usually belong in the **'W'-prefixed Web Appendix** (excluded from the 50-page limit), with a short pointer in the print text — this lets you respond fully without blowing the page budget. ## Draft the point-by-point
- When to trigger
- Plan before you draft
- Draft the point-by-point response
- Keep conformance intact
- Rigor/substance response ledger
- Anti-patterns
- Output format
- Resources
What does the jmr-rebuttal skill do?
Use when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns (contribution), and uses the 'W'-prefixed Web Appendix to absorb new analyses without breaking the 50-page limit.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-rebuttal --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.