jmr-contribution-framing
Use when turning results into an explicit contribution statement for a Journal of Marketing Research (JMR) manuscript — clearing JMR's dual bar by stating both the substantive/theoretical insight and, where relevant, the methodological advance. Frames why marketing researchers should care because the design is credible.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-contribution-framing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Contribution Framing (jmr-contribution-framing) ## When to trigger - Results exist but the "so what for marketing research" is thin or implicit - A reviewer says the contribution is "incremental" or "an application" - You are unsure whether to lead with the substantive insight or the method - The discussion restates results instead of stating what was learned ## Clear JMR's dual bar explicitly JMR is the AMA's methods-forward flagship, and it judges papers on **two** contributions at once. State both, in the introduction and the discussion: 1. **Substantive / theoretical** — What do we now know about consumers, markets, or marketing actions that we did not before? What belief is changed, qualified, or newly established? 2. **Methodological credibility / advance** — Why is this believable? Either the design credibly identifies the effect (so the substantive claim is trustworthy), or the paper itself contributes a new method/measure that other researchers can reuse. A paper that nails one bar but not the other is the canonical JMR reject: a credible-but-uninteresting result, or an interesting-but-unidentified claim. ## Lead with the right bar for your genre - **Behavioral** — lead
- When to trigger
- Clear JMR's dual bar explicitly
- Lead with the right bar for your genre
- Write the contribution sentences
- Contrast with the sister journals
- Anti-patterns
- Contribution pass for Journal of Marketing Research
- Output format
- Resources
What does the jmr-contribution-framing skill do?
Use when turning results into an explicit contribution statement for a Journal of Marketing Research (JMR) manuscript — clearing JMR's dual bar by stating both the substantive/theoretical insight and, where relevant, the methodological advance. Frames why marketing researchers should care because the design is credible.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jmr-contribution-framing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.