jm-writing-style
Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contribution-framing) or run the submission preflight (jm-submission).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-writing-style --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Writing Style, General-Audience (jm-writing-style) ## When to trigger - The contribution and exhibits are settled and the prose needs polishing - The intro buries the substantive question under literature or method - The writing reads as a specialist memo, not a general-marketing-audience paper - Citations and formatting need to be brought to AMA house style ## Write for JM's audience: scholarly *and* practical JM is a **general-audience** journal whose readers include scholars, educators, managers, policy makers, consumers, and other societal stakeholders. Its mission is to be a **bridge between the scholarly and the practical**. So the prose must make a substantive marketing question and its managerial stakes legible to a broad reader — not only to specialists in your subarea. Lead with the **phenomenon and the question**, make the **managerial relevance** visible early, and keep the conceptual and statistical machinery in service of the substantive story. Write for clarity and consequence: complex analysis belongs only where it advances the real-world marketing insight. ## Front-load the argument - **First paragraph**: the real-world marketing phenomenon, why it matters, and t
- When to trigger
- Write for JM's audience: scholarly and practical
- Front-load the argument
- AMA house style
- Trim to the 50-page inclusive limit
- Checklist
- Anti-patterns
- Output format
What does the jm-writing-style skill do?
Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contribution-framing) or run the submission preflight (jm-submission).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-writing-style --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.