jm-topic-selection

npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-topic-selection --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

# Substantive Topic Selection (jm-topic-selection) ## When to trigger - You have a dataset, a phenomenon, or a managerial puzzle but no sharp JM-fit question - You are unsure whether the idea belongs in JM versus JMR, Marketing Science, or JCR - A coauthor says "this is interesting" but no one can name who outside academia should care - Your question feels like "X also matters in setting Y" (a new-context risk) ## The JM fit test JM exists to publish **the most impactful, thought-leading substantive research in the marketing discipline** — knowledge about **real-world marketing questions** useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders. A JM-fit question must clear three bars at once: 1. **Substantive importance** — it is about a real, consequential marketing phenomenon (a market, a customer, a brand, a channel, a policy, a societal outcome), not a methodological curiosity. 2. **New insight** — it offers a *compelling new understanding*, not a replication of existing theory or an application of known findings to a fresh context. JM explicitly rejects "merely applies an existing set of findings to a new context." 3. **Dual relevanc