jm-theory-development
Use when building the conceptual logic for a Journal of Marketing (JM) manuscript — grounding theory in a real-world marketing phenomenon, deriving predictions, and accommodating an empirics-first route. Builds the argument; it does not select the question (jm-topic-selection) or run the analysis (jm-data-analysis).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Theory Development, Phenomenon-First (jm-theory-development) ## When to trigger - The phenomenon and question are set; you need a defensible conceptual argument - Reviewers will ask "why does this happen?" and "what is the mechanism?" - You have a strong empirical pattern but no organizing logic (empirics-first) - You are tempted to bolt a generic theory onto a marketing finding ## JM's theory stance: serve the substantive question Unlike theory-first flagships, JM does not reward theoretical machinery for its own sake. Its bar is **substantive insight into a real marketing question**. Theory in a JM paper earns its place by **explaining a consequential marketing phenomenon** and yielding predictions that, when tested, change how managers, policy makers, or society understand the market. The official editorial guidelines frame JM as a bridge between scholarly and practical stakes, so build the *minimum sufficient* conceptual structure that makes the phenomenon intelligible and the predictions sharp. ## Two legitimate routes into JM 1. **Theory-first**: a clear mechanism generates predictions, then data test them. Standard, accepted. 2. **Empirics-first**: a robust, surprising rea
- When to trigger
- JM's theory stance: serve the substantive question
- Two legitimate routes into JM
- Build the conceptual logic
- Checklist
- Anti-patterns
- Output format
What does the jm-theory-development skill do?
Use when building the conceptual logic for a Journal of Marketing (JM) manuscript — grounding theory in a real-world marketing phenomenon, deriving predictions, and accommodating an empirics-first route. Builds the argument; it does not select the question (jm-topic-selection) or run the analysis (jm-data-analysis).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.