jm-literature-positioning
Use when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement (jm-contribution-framing).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-literature-positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Literature Positioning (jm-literature-positioning) ## When to trigger - The intro reads as "no one has studied X in setting Y" (gap-spotting) - A reviewer says the work "applies existing findings to a new context" - You are unsure which substantive conversation your paper belongs to - The cited literature is a methods reading list rather than a substantive one ## JM's positioning bar: a substantive conversation, not a gap JM's stated exclusion is sharp: papers that "merely replicate existing theory or findings or apply an existing set of findings to a new context" are rejected as not offering sufficiently new insight. That makes the classic "gap in the literature" move insufficient at JM. A gap is not a contribution; a **substantively important question whose answer changes what the field and practitioners believe** is. Position the paper as **joining and advancing a real marketing conversation** — about a market, customer, channel, brand, or policy problem — and show what new, consequential understanding you add. ## How to position - **Name the conversation** in substantive terms (e.g., advertising effectiveness, pricing fairness, customer-base dynamics, brand-purpose backlash,
- When to trigger
- JM's positioning bar: a substantive conversation, not a gap
- How to position
- The "new-context" defense (write it explicitly)
- Before / after: rewriting a gap-spotting front end
- What the desk reader scans for
- Checklist
- Anti-patterns
- Output format
What does the jm-literature-positioning skill do?
Use when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement (jm-contribution-framing).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-literature-positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.