jm-contribution-framing
Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-contribution-framing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Contribution Framing, Dual Mandate (jm-contribution-framing) ## When to trigger - Results exist but the "so what" — especially the managerial one — is thin - A reviewer or the Coeditor calls the contribution "incremental" or a "new-context replication" - The discussion lists implications generically without a decision a manager would change - You need to write the explicit contribution sentences for the intro and discussion ## JM's contribution bar has two parts — both required JM publishes **the most impactful, thought-leading substantive research in the marketing discipline**, and its mission is explicitly a **bridge between the scholarly and the practical**. So a JM contribution statement must do two things at once: 1. **Substantive advance**: a *new, consequential understanding* of a real marketing question — a mechanism, reversal, boundary condition, or magnitude that the field did not have. (Not "we confirmed X in setting Y.") 2. **Managerial / policy / societal relevance**: a concrete way managers, policy makers, consumers, or society can act differently. At JM this is a **stated requirement, not a courtesy paragraph** — it distinguishes JM from purely theory-driven flagsh
- When to trigger
- JM's contribution bar has two parts — both required
- Defend against "incremental / new context"
- Make managerial relevance concrete (not boilerplate)
- Before / after: the contribution sentence
- What JM reviewers weigh
- Checklist
- Anti-patterns
- Output format
What does the jm-contribution-framing skill do?
Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-contribution-framing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.