jim-theory-development
Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses. It builds the mechanism; jim-literature-positioning stakes the claim against prior work.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Cross-National Theory Development (jim-theory-development) ## When to trigger - Hypotheses exist but the "because" clause is missing for every country difference - Culture is mentioned only in the discussion section, explaining results after the fact - The framework is a domestic theory with country dummies bolted on - Reviewers (or coauthors) ask "why would this differ across borders at all?" ## The bar: country differences must be predicted, not discovered JIM reviewers read the front end asking one question: *did the authors theorize the cross-national variation before seeing it?* Culture invoked post hoc — "the effect was weaker in Japan, perhaps because of collectivism" — is the single most cited theory failure in JIM rejections. The fix is architectural, not cosmetic: pick the country-level construct first, derive directional predictions from it, and let the data confirm or refute. ## Choose the country-level lens deliberately | Lens | Constructs | Use when | |------|-----------|----------| | Cultural values | Hofstede dimensions, GLOBE practices/values, Schwartz value types | consumer psychology mechanisms shift with shared values | | Institutions | regulatory quality, con
- When to trigger
- The bar: country differences must be predicted, not discovered
- Choose the country-level lens deliberately
- Respect levels of analysis
- Hypothesis craft for cross-national claims
- Conceptual papers and theory-building at JIM
- Checklist
- Anti-patterns
- Output format
What does the jim-theory-development skill do?
Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses. It builds the mechanism; jim-literature-positioning stakes the claim against prior work.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.