jim-literature-positioning
Use when locating a Journal of International Marketing (JIM) manuscript inside the international marketing literature — mapping the conversation, building the positioning table, and pre-empting the "incremental extension" verdict. It positions the claim; jim-contribution-framing writes the payoff.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-literature-positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Literature Positioning (jim-literature-positioning) ## When to trigger - The front end lists citations but does not name the conversation being advanced - A reviewer could plausibly write "this is Cavusgil and Zou with newer data" - The related-work section reads as an undergraduate survey of international marketing - Coauthors disagree about which literature the paper primarily speaks to ## Name the conversation, then the vacancy A JIM front end must do two things in order: identify the **specific stream** within international marketing the paper joins, and show the **vacancy** in that stream the paper fills. Streams have recognizable anchors — use them: - **Export marketing & performance:** the strategy–performance tradition since Cavusgil and Zou (1994, *JM*) and the performance-measurement discipline of Katsikeas, Leonidou, and Morgan (2000, *JAMS*); capability extensions in Morgan, Katsikeas, and Vorhies (2012, *JAMS*). - **Global marketing strategy:** the standardization–adaptation debate consolidated by Zou and Cavusgil's (2002, *JM*) GMS framework. - **Global branding & country image:** perceived brand globalness (Steenkamp, Batra, and Alden 2003, *JIBS*), global–local br
- When to trigger
- Name the conversation, then the vacancy
- Build the positioning table early
- Three positioning moves that work at JIM
- Placement discipline in the manuscript
- Checklist
- Anti-patterns
- Output format
What does the jim-literature-positioning skill do?
Use when locating a Journal of International Marketing (JIM) manuscript inside the international marketing literature — mapping the conversation, building the positioning table, and pre-empting the "incremental extension" verdict. It positions the claim; jim-contribution-framing writes the payoff.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-literature-positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.