jcr-theory-development
Use when building the conceptual core of a Journal of Consumer Research (JCR) manuscript — the psychological process and hypotheses for an experiments paper, or the interpretive theorization for a Consumer Culture Theory (CCT) paper. Builds the mechanism; it does not run the studies (jcr-methods/jcr-data-analysis).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Theory Development (jcr-theory-development) ## When to trigger - You have a consumer effect but no explanatory mechanism - Hypotheses read as "A relates to B" with no psychological or sociocultural account - A reviewer says "the theory is thin" or "this is an effect in search of a process" - You are theorizing fieldwork and need to move from description to conceptual claims ## The JCR standard: theory that advances, deepens, or repudiates JCR judges manuscripts on whether they **advance, deepen, or repudiate existing theory** about consumption, with conceptual *and* empirical support. The theory section must do conceptual work — not just predict an effect, but explain **why** it occurs in a way that engages an established account and changes it. Substantive framing from psychology, anthropology, sociology, or economics is expected, not a decorative citation. Because JCR's dominant tradition is **theory-driven behavioral experimentation**, the modal theory section specifies a **psychological process** (the mediator) and the **conditions** under which it operates (moderators), then derives testable hypotheses *a priori*. The journal also publishes interpretive **CCT** work, where "
- When to trigger
- The JCR standard: theory that advances, deepens, or repudiates
- For experiments papers: specify the process
- For CCT / interpretive papers: build concepts grounded in data
- Checklist
- Anti-patterns
- Output format
What does the jcr-theory-development skill do?
Use when building the conceptual core of a Journal of Consumer Research (JCR) manuscript — the psychological process and hypotheses for an experiments paper, or the interpretive theorization for a Consumer Culture Theory (CCT) paper. Builds the mechanism; it does not run the studies (jcr-methods/jcr-data-analysis).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.