jcr-contribution-framing
Use when writing or sharpening the conceptual contribution of a Journal of Consumer Research (JCR) manuscript and drafting the mandatory 300-word Consumer Relevance and Contribution Statement. Turns results into an explicit theory contribution about consumption; it does not run the studies (jcr-data-analysis).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-contribution-framing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Contribution Framing (jcr-contribution-framing) ## When to trigger - Results exist but the "so what for consumer theory" is implicit or thin - A reviewer says the contribution is incremental or descriptive - You must write the **Consumer Relevance and Contribution Statement** for submission - You are unsure whether the paper advances, deepens, or repudiates a theory ## State the conceptual contribution explicitly JCR's overriding criterion is **advancing understanding of consumer behavior or the conduct of consumer research**. A finding is not a contribution until you say, in plain terms, **which theoretical conversation changes** and **how**. Frame the contribution as one of three moves and name the target theory: - **Advance** — extend a theory to new conditions, mechanisms, or consumers. - **Deepen** — specify the process or boundary that prior accounts left vague. - **Repudiate** — show a widely held assumption about consumption is wrong. Make the claim **conceptual**, not merely empirical: a robust effect with no theory advance reads as a technical report. Both the introduction and the discussion should carry an explicit "what we now understand about consumers that we did no
- When to trigger
- State the conceptual contribution explicitly
- The mandatory Consumer Relevance and Contribution Statement (≤300 words)
- Contribution stress test
- Checklist
- Anti-patterns
- Output format
What does the jcr-contribution-framing skill do?
Use when writing or sharpening the conceptual contribution of a Journal of Consumer Research (JCR) manuscript and drafting the mandatory 300-word Consumer Relevance and Contribution Statement. Turns results into an explicit theory contribution about consumption; it does not run the studies (jcr-data-analysis).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-contribution-framing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.