jams-writing-style

npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-writing-style --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

# Writing Style (jams-writing-style) ## When to trigger - The introduction buries the idea, or opens with literature instead of the phenomenon - The abstract reads like a method summary with no contribution or managerial payoff - A reviewer says the paper is "hard to follow" or "the contribution is unclear" - The discussion section lists implications generically with no decision attached - This is late-stage polish — theory, design, and the takeaway are already settled ## The JAMS voice: rigorous, but legible to a manager JAMS prose carries strong method while staying readable to a marketing academic *and* a thoughtful practitioner. The register is precise but not opaque — jargon and notation earn their place only when they sharpen the argument. The journal's identity is the **bridge between marketing science and marketing practice**, and the writing has to keep both readers in the room. Write so a CMO could follow the implications and a methodologist could trust the rigor. ## Build the introduction in the JAMS arc A strong JAMS introduction does five things, in order: 1. **Open on the marketing phenomenon / managerial puzzle** — a real, consequential question, not a literature gap