jams-theory-development
Use when building the conceptual framework and mechanism for a Journal of the Academy of Marketing Science (JAMS) manuscript — deriving hypotheses from marketing theory, specifying mediators and boundary conditions, and carrying the logic through to a managerial implication. Builds the argument; it does not select the question (jams-topic-selection) or run the analysis (jams-data-analysis).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-theory-development --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Theory Development (jams-theory-development) ## When to trigger - The question is set but the conceptual framework that generates the hypotheses is thin - Reviewers will ask "what is the mechanism?" and "why these moderators?" - You have a strong empirical pattern but no organizing marketing theory - You are tempted to bolt a generic psychological or economic theory onto a marketing finding ## JAMS's theory bar: a framework that does work JAMS papers are expected to **develop theory**, not merely apply it. The house archetype is the **conceptual framework with a nomological network** — antecedents → focal construct(s) → consequences, with mediators that name the process and moderators that name the contingencies. Marketing reviewers want to see the framework *drawn* (a conceptual model figure) and *defended* construct by construct, each path justified by a stated theoretical logic, not by a citation alone. JAMS draws on the field's standard theoretical lenses — resource-based view and dynamic capabilities (strategy), relationship-marketing / commitment–trust and transaction-cost / governance (B2B and channels), service-dominant logic and SERVQUAL-tradition gaps models (services),
- When to trigger
- JAMS's theory bar: a framework that does work
- Build the conceptual logic
- Two legitimate routes
- Hypothesis craft
- Conceptual papers (the framework genre)
- Avoid the construct-validity traps at the theory stage
- Checklist
- Anti-patterns
- Anti-patterns (continued)
- Output format
What does the jams-theory-development skill do?
Use when building the conceptual framework and mechanism for a Journal of the Academy of Marketing Science (JAMS) manuscript — deriving hypotheses from marketing theory, specifying mediators and boundary conditions, and carrying the logic through to a managerial implication. Builds the argument; it does not select the question (jams-topic-selection) or run the analysis (jams-data-analysis).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-theory-development --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.